B2B tech sales coaching & community

Accelerate B2B tech revenue. Without the burnout.

Learn the 7 ingredients of Total Sales Innovation: the proven system for lasting success, health and fun in sales, built on 25+ years selling for Microsoft, IBM, Intel, Progress and Sitecore.

Free to join, no credit card. Inside: weekly live coaching, playbooks and the AI Deal Clarity Coach Pro.

25+ years in B2B tech sales 15 client testimonials below SPIN · Challenger · MEDDIC
Bob Bogaard, founder of Total Sales Innovation, speaking on stage
Trusted by sellers at global tech leaders
Watch first

Total Sales Innovation, explained in 5 minutes

Why success and stress do not have to be a package deal, and what to do instead.

The method

The 7 ingredients for lasting success and fun in sales

25 years of wins, failures and optimizing, distilled into one integrated work-life system for sellers and entrepreneurs.

1

Learn & transform faster

Adopt faster, more effective ways to learn new skills and turn them into results.

2

Sell complex technology

Successfully sell innovative, complex tech products and services with confidence.

3

Sell in new ways

Master virtual, social and digital selling to reach buyers where they are today.

4

Plan pragmatically

Highly effective ways to plan your year, business, opportunity, project or day.

5

Get important things done

Integrate your work and life execution so the things that matter actually happen.

6

Grow exponentially

Adopt high-performance skills and habits that compound over your career.

7

Work-life synergy

Realize synergy between work and life, and have fun every single day.

Results

What sellers and entrepreneurs say

15 real clients, in their own words. The carousel scrolls by itself; hover to pause, or use the arrows.

Not ready to join yet?

Find your sales growth areas in 5 minutes

The free TSI Quiz shows you exactly where your biggest growth opportunities are, across all 7 ingredients.

  1. 1
    Score yourself on 7 questionsEach comes with a short 30-second video.
  2. 2
    Leave your emailSo your personal report and advice can be sent to you.
  3. 3
    Get your growth planSee your scores and know exactly what to work on first.
Start the free TSI Quiz
More ways to grow

Beyond the Academy

AI web app

Deal Clarity Coach

Your AI coach for deal qualification. Score your deals on metrics, economic buyer, decision process and more. Win rates up, sales cycles shorter, stress down.

Try Deal Clarity Coach for free
Work with Bob directly

1:1 coaching

Private coaching for sellers and entrepreneurs who want personal guidance on their specific deals, career and work-life system. Limited spots.

Book a meeting with Bob
Portrait of Bob Bogaard
About Bob Bogaard

25 years in the arena, now in your corner

My mission is to detach stress and burnout from success and fun in sales. Over 25 years selling for tech leaders including Microsoft, IBM, Intel, Progress and Sitecore, I faced and overcame the same challenges you face today: complex deals, relentless targets, and the pressure that quietly eats away at your energy and joy.

Out of that experience I built Total Sales Innovation: an integrated work-life approach that combines proven sales methods like SPIN, Challenger and MEDDIC with high-performance habits and work-life synergy. So you can be more productive and successful, while being healthier, happier, and having fun every day.

Ready to make selling fun again?

Join the TSI Academy today, or reach out directly. I answer every message personally, usually within one business day.